The Budget Allocation Dance

If you had a machine that produced $5, $10, or more revenue dollars for your business every time you put $1 into it, when would you stop putting dollars in that machine?

Inventory permitting, the typical response we hear is NEVER!

The opportunity to build and measure such a machine is often greatest in Digital media and TRIBBUTE invests in strategies to develop such revenue-generating machines for all its client partners.  

So what does all this have to do with dancing?

Allocating digital media budgets for your campaigns can be challenging. When considering budgets, our client partners often have to address questions like these:

• What is a good starting budget?

• How much do I spend on my campaigns?

• And when do I increase or decrease budgets?

This budget allocation “dance”, while rarely exciting, is essential in any marketing strategy. The risks of overspending without a sufficient return or missing a fleeting opportunity are seemingly endless.

At TRIBBUTE, we are committed to delivering the per-dollar outputs essential for the success of our client-partner campaigns. When sufficiently high enough outputs are achieved to effectively uncap investments, a budget and campaign management solution we call TANGO UNLIMITED* is executed

TANGO UNLIMITED, our tried and proven strategy simplifies the budgeting and allocation processes. With sufficient data, solid attribution, and some hard work, we start the dance!

So, how do you TANGO UNLIMITED?

Getting started is straightforward. TRIBBUTE will:

• Review your data for attribution quality

• Complete a profitability analysis to establish your ideal return on ad spend (ROAS)

• Schedule regular check-ins to ensure we are on track to hit the ROAS, allowing us to tango and adjust for budget or profitability requirements.

Read how a business Acquired New Customers and achieved a 7x revenue increase with our TANGO UNLIMITED approach.

Note: TRIBBUTE did not invent the term TANGO UNLIMITED. A client (who currently runs their TRIBBUTE-managed media investments using this process) shared it with us a long time ago, and we thought it was the perfect name for a status that can bring excitement and value to any campaign.

As always, we love to hear your thoughts, questions, and insights.

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