Our client, a leading Canadian provider of medical alert systems, is dedicated to helping seniors live independently and safely. With a mission to ensure peace of mind for families, this business relies heavily on consistent lead generation to fuel growth in a competitive healthcare tech landscape.
However, traditional marketing tactics began to plateau. Paid media campaigns struggled to scale without sacrificing lead quality or inflating costs pressing the need for a transformative solution.
Our client had set ambitious lead generation targets for 2024–2025, but conventional search and display strategies were no longer yielding incremental gains. Key obstacles included:
The team needed a modern, scalable, and efficient digital framework that could deliver high-quality leads at scale, without escalating acquisition costs.
Strategic AI Integration with Google’s Performance Suite
TRIBBUTE implemented a multi-phase AI-driven strategy to reinvent the business’s digital acquisition model.
First-Party Data Automation
We built automated data pipelines that continuously fed first-party insights into Google Ads. This enhanced the AI’s ability to predict and prioritize high-converting audiences in real time.
Broad Match Conversion
We transitioned over 50% of the search campaigns to Broad Match, allowing Google’s AI to interpret intent and expand reach more efficiently by leveraging real-time signals like location, device, and query patterns.
Performance Max Activation
By launching Performance Max campaigns, we unified ad delivery across Search, Display, YouTube, and Discovery, empowering Google’s AI to serve highly personalized experiences to the right audience at the right time.
Smarter Audience Segmentation
We introduced refined audience segments based on predictive behaviours and high-value traits, giving the algorithm sharper decision-making inputs for both bidding and creative optimization.
Our client's business experienced transformational outcomes within months of deployment:
The strategy also positioned TRIBBUTE as a thought leader in AI maturity, showcasing the power of structured, data-driven AI deployment across Google’s ecosystem.
