Buy it in with ChatGPT

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Buy it in with ChatGPT

Resources / AI Shift

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Instant Checkout and Agentic Commerce

Yesterday, OpenAI (ChatGPT) announced a new way to purchase products online. This change, we believe, is transformational for consumers and businesses and presents several opportunities for enhancing the eCommerce experience for your clients.

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eCommerce Growth Opportunity
For eCommerce, this represents a novel opportunity to showcase your products and have them purchased through a third-party platform that has a highly engaged and, often, very trusting audience. We would recommend that you request access to this new program so that we can help with its implementation and testing for your business.

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Consumer Facing Experience
ChatGPT Instant Checkout (https://openai.com/index/buy-it-in-chatgpt/) makes it easy for users to chat with a friendly bot or agent, share what kind of products they’re interested in, and instantly get a personalized list of matching items they can buy right within the chat. It’s a smooth and convenient shopping experience.

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How It Works
The Agentic Commerce Protocol (ACP) brings Instant Checkout right into ChatGPT, making it easy for your customers to go from discovering a product to making a purchase all within their AI chat. This creates a fantastic new way to connect with buyers exactly when they’re ready to buy, letting them confirm their order with just a few taps without ever leaving the chat. Best of all, your business stays the Merchant of Record, so you keep full control over customer relationships, payment processes, fulfillment, refunds, and support.

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Implementation
Once your application for the program is approved, you’re all set to move forward with some important steps. Creating a merchant product feed is a top priority, and TRIBBUTE is here to support you in setting it up and optimizing it for quick testing. We have a seamless, automatic integration with Shopify to make the process even easier. Once your Shopify eCommerce site is approved for Instant Checkout, you’ll enjoy simplified and convenient access. Still, keep in mind that a merchant product feed is essential, and we’re ready to help you optimize it for the best quality and performance.

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Next Steps
We encourage you to start by applying for the program today. Once you’ve submitted your application, please let us know so we can continue to support you every step of the way. If you’re a Shopify user, we’re proud to be a Shopify Partner and are actively working with them to help secure approvals as quickly as possible.

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