How to Improve eCommerce Visibility with the Google Merchant Center Quality Assessment Tool (GMCQA)

What Is the Google Merchant Center Quality Assessment Tool (GMCQA)?

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GMCQA is TRIBBUTE’s proprietary tool designed to score and improve your product feed quality. It analyses each listing’s title, description, and structural data, assigning a score from 0 to 100. A score of 70+ is ideal for strong search visibility across Google Shopping and AI-powered engines.

GMCQA doesn't just flag issues it provides recommendations to improve clarity, relevance, and performance. By improving how your product data is structured and written, you improve your odds of being shown to the right shoppers.

Why Product Feed Quality Impacts Your Visibility

Think of search engines as matchmakers. They connect product searches with listings that match in content, structure, and relevance. If your feed is vague, missing attributes, or poorly written, you get skipped over. Clean data fuels better matches and better placement in Shopping results and AI responses.

With GMCQA, TRIBBUTE ensures your product data:

  • Matches real shopper queries with relevant keywords
  • Follows best practices for Google Merchant Centre
  • Improves eligibility for ad extensions and smart placements

How GMCQA Boosts Your Product Discoverability and Conversions

We started GMCQA as a manual QA tool for select clients. After seeing consistent success, we invested in automation and released version 2.1. GMCQA now automatically audits and scores product listings, providing fast, actionable insights.

GMCQA version 2.1 improvements include:

  • Real-time scoring and diagnostics
  • Integration with key product platforms
  • Auto-prioritization of fixes for top-performing SKUs

Google has taken notice and is actively exploring collaboration to better understand how clients using GMCQA gain a competitive advantage.

What You Get with GMCQA:

  • Increased Visibility: Rank higher in search and Shopping results
  • Stronger Conversion Rates: Clear, compelling listings that attract intent-driven buyers
  • Faster Optimization Cycles: Ongoing improvements based on score-based diagnostics
  • Better Customer Experience: Listings that reflect true product value and attributes

Client Results: 81% Revenue Growth Through Feed Optimization

TRIBBUTE helped a major automotive roadside services business achieve this growth through a combination of paid traffic acquisition, eCommerce optimization, and business intelligence reporting, including product feed strategies. TRIBBUTE client saw an 81% increase in revenue after we improved their product feed quality. Their products became more visible, more relevant, and more frequently clicked. GMCQA was a key part of that success.

Read the full success story: Accelerating Online Dominance

Take the First Step to Smarter Product Listings

Product feed quality is not a nice-to-have. It is a direct growth lever. If your product titles and data aren’t optimized, you’re missing traffic, visibility, and sales.

Book a Feed Quality Audit or Contact Us to see how GMCQA can help your products perform better.

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