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A Longer, Smarter Holiday Shopping Window Is Here

With the Holiday SeasonHoliday shopping is no longer limited to Black Friday through Cyber Monday. Consumer data shows shoppers are browsing, planning, and purchasing from October through December. For eCommerce and retail businesses, this extended timeline presents more chances to connect with deal-seeking audiences.
TRIBBUTE uses AI-powered campaign strategies and platform insights to help brands unlock more predictable growth during the holiday season.

What We Learned from 2022 Holiday Trends

Sources: Google Internal Data, MasterCard Spending Pulse 2022–2023

• Deal Seekers Are Strategic, Not Impulsive: Only 26% of Cyber 5 shoppers in 2022 were impulse buyers. Half of holiday purchases continued into December, with activity peaking again after December 25. The "rush" has turned into a slow and steady buyer cycle.
  ‍‍What to do: Start your holiday promotions early and keep them running through year-end. TRIBBUTE helps brands create full-funnel campaigns that align with this extended buying window.

• Research Happens Early and Often: Holiday shoppers are using Google Search, YouTube, and other platforms to research brands and products well before they buy. They compare features, evaluate pricing, and wait for the right offer.
  ‍Actionable tips: Use Broad Match Search and Video Action Campaigns to build awareness early and retarget when they’re ready to convert. TRIBBUTE can guide your team on how to activate and scale these formats.

• Omnichannel Shoppers Spend More: Shoppers who interact with a brand across multiple channels are twice as valuable as those who shop in a single channel.
  Stategy move: Invest in Local Inventory Ads and cross-platform optimization to ensure you’re driving traffic both online and in-store. TRIBBUTE supports campaign synchronization across Performance Max, shopping ads, and remarketing.

• Undecided Shoppers Are Open to New Brands: A significant portion of shoppers are not brand loyal during the holidays. They are receptive to any brand that appears consistently and offers useful, engaging content.
  ‍How to stand out: Experiment with Demand Gen Campaigns to reach undecided shoppers while they’re still discovering their options. TRIBBUTE helps clients use data-driven creative testing to convert these open-intent users.

Holiday Planning with Predictability and Performance

The 2023 holiday season is no longer about chasing trends. It’s about planning early, staying visible, and experimenting with AI-powered campaigns that meet consumers where they are.

Let TRIBBUTE help you optimize:

• Early activation strategies
  
• Omnichannel traffic drivers
  
• AI-driven audience segmentation
  
• Full-funnel campaign orchestration

Contact us today to start planning, or follow TRIBBUTE on LinkedIn for more insights.