Company | TRIBBUTE — Value Recognized

Jason Anderson

In Jason's 25-year business and marketing career, he has helped to build and support hundreds of brands for partners, employers, and his own businesses. During the late-90s emergence of the digital marketing industry, Jason served as Director of Promotions for ARTIST direct, one of the first and largest entertainment marketing brands of the era. Jason then worked at Overture, managing paid media services that were licensed to Google before the creation of AdWords.

In 2003, Jason became the first employee at Vantage Media. As Vice President of Search Operations at Vantage, Jason played a critical role in securing the largest technology series-A investment in Southern California history for Vantage.

Jason then founded the Marketing firm Grand Avenue Media in 2010 and merged that business with Kelly Konechny's SZM in 2015 to form TRIBBUTE. Since then TRIBBUTE has grown over 300% under Jason and Kelly's leadership. This success is due to the Partners' shared commitment to creating value for their client partners

Jason lives in California's Coachella Valley with his wife Happy and TRIBBUTE CFO (Chief Feline Officer) Dusty Rhoades-Anderson. When he's not working, Jason enjoys reading literature, collecting guitars, and the occasional round of golf.

Kelly Konechny

With a background in traditional print and media advertising that began in 1997 and transitioned to digital advertising in 2004, Kelly's focus at TRIBBUTE is defining success with client partners and creating strategic plans that ensure digital investments in media result in value for all TRIBBUTE's clients.

As co-founder of TRIBBUTE and head of operations and client success, Kelly closely collaborates with clients to understand their individual businesses' expectations, requirements, and nuances. This ensures that all digital campaigns and plans are strategically aligned to target audiences or customers. Nothing is more exciting for him than understanding a client partner's business and developing an online strategy that maximizes the benefits of a digital investment.

Kelly's expertise lies in client relationship development, data-driven analysis, and strategic planning skills gained from various professional roles throughout his career. Before TRIBBUTE, he was responsible for operations at Vantage Media, one of Southern California's largest performance marketing agencies specializing in lead generation and experimentation-based optimizations for prominent US brands. Before that, he held positions at a major Manitoba telecommunications company, an IT consultancy, and Canada's largest agricultural publisher.

Born and raised in Winnipeg, Manitoba, Canada, Kelly still resides there with his wife (also named Kelly) and their two adult children. In his free time, he enjoys cycling, reading, illustrating, and taking long walks with his camera for photography. Kelly is a comic book enthusiast and can often be found in a local shop on the weekends.

Usama Shah

As a Senior Operations Manager, Usama's primary focus revolves around ensuring operational excellence and client satisfaction. With a background in accounting and experience in freelance digital marketing, he collaborates closely with the leadership and operations team to align client expectations, goals, and deliverables. Usama's ability to effectively deliver valuable outcomes to all stakeholders simultaneously fosters the growth of internal capabilities and services.

With a diverse professional journey, Usama's experience spans various fields. He initially started in accounting before transitioning to become a freelancer. Currently, he has the privilege of being part of TRIBBUTE, where he serves as a liaison between the leadership team and clients. Over the past four years, Usama's work at TRIBBUTE has involved catering to a wide range of clientele, including small local businesses and multinational corporations. Leveraging various digital marketing channels, Usama and his team consistently deliver exceptional value and achieve tangible results for their clients.

Beyond his professional endeavours, Usama describes himself as a bit of a chameleon, always adapting to different situations. His hobbies and interests are as diverse as the changing seasons. From basketball to 3D printing, binge-watching to reading, cooking to playing video games, photography to mountain biking, Usama is always eager to learn and explore new things. This curiosity and adaptability spill over into his professional life, allowing him to approach challenges with an open mind and find innovative solutions.

Chitra Paliwal, MBA

As the Director of Marketing and Business Development at TRIBBUTE, Chitra Paliwal oversees and manages all aspects of marketing, business growth, and client relationships. Chitra works closely with the Operations teams to ensure all internal and external marketing imperatives are delivered timely and efficiently.

With over 10 years of experience in leadership roles in HR, Marketing, and Client Relations across several industry verticals such as financial services, furniture manufacturing, Agribusiness, and nonprofit entities, Chitra brings a wealth of knowledge in business strategy and growth. Prior to working with TRIBBUTE Chitra served as the Director of Sales & Marketing and Customer Relations at a Manitoba Agribusiness and as the Director of HR and Marketing at a nonprofit company in Manitoba where she lead teams to successfully exceed revenue and growth targets and build cultures of collaboration, experimentation and testing, and continuous improvement. Chitra leverages industry and post-secondary institution networks to achieve business growth and offer opportunities for fresh graduates to earn industry experience.

Chitra has an MBA from the Asper School of Business at the University of Manitoba, a Diploma in Human Resources Management, and a Bachelor of Commerce from Delhi University. In her free time, Chitra enjoys volunteering to mentor young graduates and spend time with her family and her pet cat. She enjoys listening to various Podcasts especially those that are related to the field of business, marketing, and health and nutrition.

TRIBBUTE exists to create value.

Create Value For:

TRIBBUTE is a business consultancy firm specializing in providing digital solutions and marketing expertise to small and medium scale organizations.

As a results-driven firm we prioritize personalized attention and accountability to drive ROI for clients. With a focus on scaling businesses responsibly, TRIBBUTE provides clients with a greater understanding of online business drivers and potential barriers to success.

Meet the Leadership Team.

Jason Anderson

Kelly Konechny

Usama Shah

Chitra Paliwal

We believe in creating value for our clients.

Our team in action.

At TRIBBUTE, trust-building and transparency are critical components of our approach.

Let get started!

Get in touch with our professional marketing team to start expanding your efforts line, professionally.

TRIBBUTE exists to create value.

Create Value For:

TRIBBUTE is a business consultancy firm specializing in providing digital solutions and marketing expertise to small and medium scale organizations.

As a results-driven firm we prioritize personalized attention and accountability to drive ROI for clients. With a focus on scaling businesses responsibly, TRIBBUTE provides clients with a greater understanding of online business drivers and potential barriers to success.

Meet the Leadership Team.

Jason Anderson

Kelly Konechny

Usama Shah

Chitra Paliwal

We believe in creating value for our clients.

Our team in action.

At TRIBBUTE, trust-building and transparency are critical components of our approach.

Let get started!

Get in touch with our professional marketing team to start expanding your efforts line, professionally.

Jason Anderson

Kelly Konechny

Usama Shah

Chitra Paliwal, MBA

Let's get started!