Specifications

Ad platform specifications for reference and creative or copy development in digital campaigns.

Facebook

Facebook Feed Ads

Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text (up to 5): 125 characters
  • Headline (up to 5): 40 characters
  • Description (up to 5): 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Video

Design Recommendations

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or
    4:5 (for mobile only) 
  • Video Settings: H.264 compression, square pixels,
    fixed frame rate, progressive scan and stereo AAC
    audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Recommendations

  • Primary Text (up to 5): 125 characters 
  • Headline (up to 5): 40 characters 
  • Description (up to 5): 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Carousel

Design Recommendations

  • Image File Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text (up to 5): 125 characters 
  • Headline (up to 5): 40 characters 
  • Description (up to 5): 20 characters 
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook In-stream Video

Design Recommendations

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels 

Text Recommendations

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Description: 30 characters 

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%